For this Whirlpool Veterans Day campaign, I designed the motion graphics using After Effects and Premiere Pro, ensuring the visuals were engaging and seamlessly integrated with the brand's messaging. This ad was social-first, primarily optimized for Instagram and display placements, where quick, compelling motion content performs best.

The design focused on warm, family-centric storytelling, reinforcing Whirlpool’s commitment to home and community. The animation style was clean and polished, using smooth transitions and dynamic text reveals to guide the viewer’s attention. Subtle motion effects added depth, keeping the content visually appealing while maintaining an elegant, premium feel.

By leveraging motion graphics and strategic pacing, this ad successfully drove engagement and reinforced Whirlpool’s presence during Veterans Day. The campaign helped increase brand awareness and consumer interaction, with strong CTR and completion rates across social platforms.