I designed this campaign to make financial literacy and investing more engaging by tapping into nostalgic gaming aesthetics. The goal was to break down the complexity of personal finance while making it feel fun, interactive, and approachable for younger investors.

• Concept & Execution: I used retro gaming and strategic board game visuals to reinforce Allio’s smart automation and hands-off investing model. A Gameboy-inspired credit score tracker, chess-themed financial strategy, and collectible investment assets visually position Allio as a tool that helps users "level up" their wealth.

• Target Audience: This campaign speaks directly to digital natives—Millennials and Gen Z—who resonate with gamification in financial education.

• Design Approach: I used bold, playful illustrations with Allio’s signature piggy bank mascot to keep the visuals both dynamic and brand-centric.

• Impact: The campaign drove strong engagement on social media and digital ads, with high CTRs among first-time investors and younger demographics exploring automated finance solutions.

This campaign transformed the typical dry approach to finance into something visually stimulating, interactive, and easy to understand—cementing Allio as the go-to platform for next-gen wealth building.