One testament to my web design skills, is this very website - built entirely be me. But to share an additional case study of which I am very proud:

PROJECT HIGHLIGHT:

As the web designer for Allio Capital's website, I applied knowledge from my Google UX Certificate to create an intuitive and conversion-optimized experience tailored to modern investors. My approach combined user research, information architecture, and data-driven iteration to ensure clarity and engagement at every touchpoint.

I structured the site with a strong visual hierarchy, guiding users through complex financial concepts with clear typography, interactive elements, and a refined color palette that reinforces trust and expertise. Using Framer, WordPress, and HubSpot, I implemented a modular design system that adapts to evolving content needs while maintaining brand consistency. I also integrated SEO best practices and performance optimizations to ensure fast load times and high visibility.

Throughout development, I conducted A/B testing, heatmap analysis, and behavioral tracking to refine user interactions, eliminating friction points and optimizing for conversions. Accessibility was a priority, ensuring compliance with WCAG standards and responsive design across devices. The final product balances aesthetics and functionality, delivering a seamless experience that enhances engagement, improves user retention, and supports Allio’s broader business objectives.

Here are some screenshots of the Allio website: