I designed this social-first campaign to maximize engagement across Instagram and display advertising, ensuring Whirlpool stood out during the holiday shopping rush. The creative direction focuses on warm, family-centric storytelling, reinforcing how Whirlpool appliances elevate meaningful moments. I used bold typography and gold accent details to create a sense of exclusivity and urgency. Every design is mobile-optimized, ensuring seamless performance in social feeds and programmatic display. This campaign successfully drove awareness, engagement, and conversions during the peak holiday season.