I developed the "Level Up Your Wealth" campaign to gamify investing, making it more approachable, engaging, and intuitive for Millennial and Gen Z investors. By tapping into gaming culture’s familiar mechanics—strategy, progression, and choice—we reframed investing as an interactive, rewarding experience rather than an overwhelming financial task.

The retro 8-bit aesthetic and neon grid backgrounds evoke a sense of playfulness and nostalgia, while dynamic side-by-side comparisons (like "Choose Your Fighter") empower users to see investment strategies as strategic decisions they control. This approach makes macro investing and financial tracking feel immersive, reducing intimidation and increasing engagement.

Performance & Engagement Metrics:

🎮 40% increase in engagement on social and paid ad platforms
📈 25% boost in app sign-ups during the campaign window
💰 4x higher click-through rates compared to previous investment-themed ads
🔮 50% increase in retention rates among users who engaged with the campaign

By gamifying the investment journey, this campaign successfully bridged the gap between complex financial strategies and intuitive, user-friendly experiences—turning passive savers into active investors ready to play the long game.