Design Strategy & Execution

🔹 Risk vs. Reliability Concept: The campaign uses high-stakes scenarios—rollercoasters and airplanes—to create a visceral reaction around the idea of "choosing the cheapest option." The emotional appeal reinforces why quality matters in software development just as much as it does in engineering and safety-critical fields.

🔹 Visual Hierarchy & Impactful Typography: The bold typography emphasizes key words like "cheapest engineering team", ensuring the risk-oriented messaging immediately captures attention. The clean, professional layout keeps ITJ’s branding polished, credible, and approachable.

🔹 LatAm-Inspired Color Palette: The deep teal and electric blue gradients reflect ITJ’s Latin American roots, while maintaining a cutting-edge, high-tech feel. The scientific and structural graphics reinforce ITJ’s credibility in biotech and advanced industries.

🔹 Conversion-Focused CTA: Instead of just pushing leads, the CTA frames ITJ as an "investment in your future,"reinforcing long-term value over cost savings.

Campaign Impact

💼 30% increase in B2B leads from biotech and enterprise software firms
📈 50% higher engagement rate on paid LinkedIn ads vs. previous campaigns
🔬 Expanded ITJ’s visibility in the life sciences sector, positioning the brand as a premium nearshore development partner
🌎 Strengthened ITJ’s differentiation from low-cost competitors by emphasizing reliability, scalability, and industry expertise

By blending emotional storytelling with a high-trust, science-backed aesthetic, this campaign successfully repositioned ITJ as the strategic nearshore partner of choice—not the cheapest, but the best.