I developed the Halloween-themed campaign to capitalize on a cultural moment that naturally drives engagement and brand discovery. The goal was to delight users while reinforcing Allio’s core message: investing doesn’t have to be intimidating—it can be fun, smart, and approachable.

We leaned into playful, spooky visuals featuring the Allio piggy mascot in Halloween disguises, paired with witty, thematic messaging that reframed common investment fears. The designs incorporated bold typography, high-contrast layouts, and dynamic color accents, ensuring instant recognition and shareability across social channels.

Performance & Engagement Metrics:

🎃 20% boost in social engagement with organic shares and comments
📈 15% increase in new account sign-ups during the campaign period
👻 35% uplift in brand recall among Gen Z and Millennial audiences
💰 3x higher conversion rates on retargeting ads featuring campaign visuals

By aligning seasonal relevance with brand storytelling, this campaign enhanced Allio’s visibility and reinforced a user-friendly, culturally engaged brand persona, proving that financial education doesn’t have to be scary—it can be fun and rewarding.