As a freelance designer working through an agency, I developed ad content for Alo, a luxury fitness wear brand. My role encompassed ad design, photo selection, editing, and manipulation, ensuring that each visual aligned with Alo’s premium, fashion-forward identity. The campaign needed to strike a balance between high-performance athleticism and aspirational lifestyle branding.

The design approach focused on minimalism, premium textures, and elevated photography. By enhancing product visuals with refined lighting and color grading, I emphasized the sleek, high-quality materials that define Alo’s appeal. The Alo Access promotion was designed with a modern, ethereal gradient, creating a subtle sense of exclusivity and reward while keeping the message clear and engaging.

These assets helped strengthen Alo’s luxury-meets-performance positioning, making the brand feel aspirational yet approachable for its fashion-forward fitness audience.