As a freelance designer working through WPromote, I developed Black Friday and holiday campaign ads for KitchenAid, focusing on bold, high-impact visuals and promotional clarity. The goal was to drive seasonal conversions by leveraging aspirational culinary imagery and KitchenAid’s premium aesthetic.

Strategy & Execution:

• Premium Positioning: Clean, modern typography and elevated product photography emphasized KitchenAid’s reputation for quality.

• Seasonal Urgency: Red accents and bold discount callouts reinforced Black Friday deals and holiday gifting themes.

• Lifestyle Integration: Showcased real-life culinary moments to connect emotionally with home chefs, reinforcing KitchenAid as a staple in the kitchen.

This campaign successfully captured holiday shopping intent, positioning KitchenAid as the premium choice for culinary enthusiasts while maximizing conversion rates across digital channels.