Project Management
& Producer Roles

I specialize in managing complex creative projects from concept to completion, ensuring seamless execution across teams and deliverables. My process is rooted in strategic planning, agile workflows, and cross-functional collaboration, allowing me to align creative vision with business objectives. Whether it's marketing campaigns, product launches, or brand storytelling, I translate high-level goals into structured workflows, optimizing efficiency while maintaining creative excellence.

Working across design, development, content, and marketing teams, I implement scalable processes that keep projects on track and adaptable to shifting priorities. From sprint planning to stakeholder alignment, I establish clear communication frameworks, streamline approval cycles, and leverage data-driven insights to enhance productivity. My expertise spans agency, startup, and corporate environments, allowing me to tailor solutions that fit both fast-moving teams and long-term brand strategies.

Tools & Platforms: Asana, JIRA, Monday, Miro, Notion, Wrike, Trello, Smartsheets, Airtable, Figma, Brandfolder, Frame.io, Google Suite, Adobe Suite.

Meta

I led the product and social strategy for Meta’s Curated Deep Dive Experiences, transforming Facebook into an interactive hub for cultural moments by integrating user-generated content (UGC), curated articles, quizzes, and multimedia storytelling. Each Deep Dive featured a bespoke visual identity, including animated wordmarks and custom branding, ensuring a seamless user experience. I managed the end-to-end production process, overseeing scoping, resourcing, budgeting, and timelines, while collaborating with cross-functional teams to refine content strategies and creative execution. By leading feedback loops and optimizing briefs, I ensured each experience was engaging, on-brand, and strategically aligned with Meta’s broader product initiatives.

Pride 2021 Curated - Deep Dive


Native American Heritage Month 2021 - Wordmark


Lyft

For Lyft’s Fleet new Line of Business, I led production and project management for a high-volume, multi-channel launch, ensuring seamless coordination across landing pages, in-app communications, SMS, social, and OOH. I developed the production framework, defining timelines, budgets, and resource allocation to support a scalable rollout. Collaborating closely with marketing, creative, and product teams, I translated business objectives into actionable briefs, led feedback loops, and ensured alignment on brand messaging. Given that this was a new line of business for Lyft, I helped streamline workflows to balance agility with execution, delivering engaging content that educated and inspired users to adopt the Fleet service.

Express Drive

Live Nation Entertainment

For Live Nation Entertainment, I produced both national and localized creative for North American touring, transforming client admats into actionable briefs for creative teams. I built display ads, banner ads, social assets, and site-specific placements (Spotify, Pulpo, LN.com) while optimizing for budget constraints, team resources, and announce timelines. I sourced and managed internal teams, freelance creatives, and external agencies, directing them under my art direction to ensure cohesion between artist branding and Live Nation’s marketing standards. Working closely with digital, social, and PPC teams, I facilitated the seamless production and delivery of high-impact creative assets that drove artist visibility and ticket sales.

Billie Eilish "When We All Fall Asleep Where do We Go" Tour 2020 


The Weeknd "After Hours" Tour 2020


Allio Finance

Influencer Partnerships

I specialize in building and scaling influencer-driven content strategies that drive engagement, brand awareness, and conversions. At Allio, I led the development of the brand’s TikTok presence from the ground up, crafting a distinct brand voice and personality while making saving and investing exciting and accessible for Gen Z. My expertise in art direction, marketing strategy, and social-first storytelling allowed me to create highly engaging influencer collaborations that resonated with our audience.

I owned the end-to-end influencer collaboration process, including:

  • Sourcing & Vetting Creators – Identifying influencers aligned with Allio’s brand values, audience demographics, and engagement potential.

  • Scriptwriting & Creative Direction – Ensuring influencer content felt authentic yet strategic, balancing organic storytelling with key brand messaging.

  • Negotiation & Contracting – Managing influencer rates, deliverables, and compliance to ensure a cost-effective, high-impact partnership.

  • Production & Iteration – Overseeing content from concept to final execution, providing guidance on visual style, pacing, and brand integration.

  • Performance Analysis & Optimization – Constantly analyzing content performance, audience retention, and conversion metrics, refining approaches to maximize ROI.

By leveraging data-driven insights and iterating on content in real time, I helped grow Allio’s TikTok community into a highly engaged audience while positioning the brand as approachable, creative, and Gen Z-friendly. This strategic approach to influencer marketing extends beyond TikTok—I’ve worked across Instagram, YouTube, and Twitter to craft collaborations that feel natural, drive conversation, and deliver measurable results.