Social Creative
I develop data-driven social media strategies that go beyond engagement—optimizing for reach, conversions, and long-term brand equity. My approach integrates platform-specific storytelling with deep audience insights, ensuring that every piece of content is designed to capture attention, drive action, and reinforce brand positioning. Whether launching a new brand identity, rolling out campaign-based content, or executing a full-scale social rebrand, I craft strategies that align with business objectives and performance KPIs such as:
Engagement Rates (ER%) – Ensuring content fosters active interaction, not passive scrolling.
CTR & Conversion Optimization – Structuring social content that seamlessly moves users down the funnel.
Audience Growth & Retention – Leveraging organic and paid strategies to scale reach while increasing community loyalty.
Brand Sentiment & Awareness – Monitoring conversations to refine messaging and adapt content to resonate with key audiences.
I have led social rebrands across LinkedIn, Instagram, Twitter, TikTok, Reddit, Pinterest, and YouTube, ensuring a unified voice while adapting messaging and visual language to platform-specific engagement behaviors. My work spans B2C, B2B, fintech, SaaS, entertainment, and emerging tech, helping brands modernize their social presence and turn engagement into measurable business growth.
Social Media & Content Tools
📊 Analytics & Scheduling: Hootsuite, Sprout Social, Buffer, Later
📅 Project & Workflow Management: Monday.com, Asana, Trello
✍ AI Content & Copywriting: Jasper, ChatGPT, Copy.ai
🎨 Creative & Asset Management: Canva, Figma, Adobe Suite, Frame.io
📢 Paid Social & PPC Strategy: Meta Business Manager, Google Ads, Reddit Ads, LinkedIn Ads
By combining technical expertise with creative fluency, I turn social media into a scalable, performance-driven channel, ensuring that every campaign not only looks great but delivers real, quantifiable results.
Project Highlight: Allio Financial Horoscopes, IG Stories
Using recurring finance-focused horoscopes, I developed an unconventional approach to make complex financial concepts more accessible. Creating a zodiac collection of Instagram stories that related to our brand theme and included horoscopes and personalized messages for each sign, I gave audiences a familiar way to interact with unfamiliar concepts.
The collection was a huge success, generating significant engagement and growing brand awareness. Building on this success, I updated the zodiac collection monthly to create a pattern of behavior with our audience to return to our Instagram profile, which helped to keep our brand, Allio, top of mind and drive our business objectives forward.
Influencer Partnerships
I specialize in building and scaling influencer-driven content strategies that drive engagement, brand awareness, and conversions. At Allio, I led the development of the brand’s TikTok presence from the ground up, crafting a distinct brand voice and personality while making saving and investing exciting and accessible for Gen Z. My expertise in art direction, marketing strategy, and social-first storytelling allowed me to create highly engaging influencer collaborations that resonated with our audience.
I owned the end-to-end influencer collaboration process, including:
Sourcing & Vetting Creators – Identifying influencers aligned with Allio’s brand values, audience demographics, and engagement potential.
Scriptwriting & Creative Direction – Ensuring influencer content felt authentic yet strategic, balancing organic storytelling with key brand messaging.
Negotiation & Contracting – Managing influencer rates, deliverables, and compliance to ensure a cost-effective, high-impact partnership.
Production & Iteration – Overseeing content from concept to final execution, providing guidance on visual style, pacing, and brand integration.
Performance Analysis & Optimization – Constantly analyzing content performance, audience retention, and conversion metrics, refining approaches to maximize ROI.
By leveraging data-driven insights and iterating on content in real time, I helped grow Allio’s TikTok community into a highly engaged audience while positioning the brand as approachable, creative, and Gen Z-friendly. This strategic approach to influencer marketing extends beyond TikTok—I’ve worked across Instagram, YouTube, and Twitter to craft collaborations that feel natural, drive conversation, and deliver measurable results.