I led the creative direction and design for this playful, Gen Z-focused campaign, reinforcing the importance of having an emergency fund. Using humor and relatability, I sourced and integrated a selection of funny, viral GIFs—think cats falling off ledges, skydiving mishaps, and a car crashing into a kitchen—to make financial preparedness feel relevant and engaging.

By combining eye-catching motion with Allio’s bright and approachable brand aesthetic, I made investing and saving feel less intimidating. The campaign leveraged trending internet culture to connect with younger audiences on platforms like Instagram and TikTok, ensuring Allio stood out in the crowded fintech space.

Key Metrics Across Platforms

📈 LinkedIn (Targeted at young professionals & fintech enthusiasts)

• 250K impressions (strong visibility for a startup in early growth stages)

• 9% engagement rate (well above fintech industry avg of ~2.5%)

• 3,200+ link clicks to Allio’s landing page

• 20% lower cost-per-click (CPC) than previous campaigns

📱 Facebook & Instagram Ads (Paid Social Performance)

• 1.2M total impressions

• 7.5% engagement rate (avg. fintech ad benchmarks at ~4%)

• 95K video views on GIF-based ads

• 12K+ shares and saves, signaling strong viral appeal